One of the EEN network’s main strengths is its wide reach, supporting entrepreneurs in more than 50 target markets. Our core activities include facilitating contacts, providing target market information, and organizing networking and information events.
đ “Industry 5.0” Competitiveness Conference for Industrial Companies in Tartu
Yesterday, the competitiveness conference for industrial companies, “Industry 5.0,” took place in Tartu. The conference emphasized that for Estonia, with its small domestic market, exports are crucial, and finding the right target markets and quickly adapting supply chains when needed is key. đ Watch the conference recording: YouTube
đĄ Several entrepreneurs shared their success stories and challenges at the conference. Since EEN network clients often struggle with target market selection, we share some essential tips from growth strategy consultant Indrek Saul: â Success in exports comes from systematic analysis â using decision models helps make fewer mistakes. â To choose the best target market, use filters and select countries with the highest score.
Recommendations for Target Market Selectionđ Consider two important aspects: đ Market attractiveness (A) đ Your companyâs ability to enter that market (C)
đ To achieve success: 1ïžâŁ Use a systematic approach. 2ïžâŁ Apply filters. 3ïžâŁ Assign scores. 4ïžâŁ Choose the best export markets. 5ïžâŁ If the market is unsuitable â “lose quickly” and improve your export strategy.
đ See the slide from the conference (Indrek Saul).
Main points by Estonian Minister of Economy and Industry, Mr Keldo: https://mkm.ee/uudised/minister-keldo-toostus-vajab-edasiliikumiseks-digitaliseerimist-ja-korgema-lisandvaartusega
