Aeroc Jämerä AS
Aeroc Jämerä AS is a construction materials industry company manufacturing porous concrete products in Estonia. The factory is located in Andja near Kunda in Lääne-Viru County and all the main raw materials (sand, cement and used in the production are also from the same region. In August 2013, the company contacted EEN with the fish to find resellers or agents in Denmark for their products. The company’s profile was prepared and sent to the EEN partner of the Danish Chamber of Commerce that published the profile at their homepage. The company received five contacts through that channel. Aeroc Jämerä AS held negotiations for finding a potential sales channel at the Danish market with three of these contacts. One of them was selected (A-Supply A/S) and as a result a cooperation agreement was concluded on 4 July 2014. The Danish company also resells the products of various Danish concrete factories.
“The process was time-consuming, but such prior exchange of information was very useful – this was used to make conclusions, which we needed in order to enter the Danish market with our products. To some extent we needed to do some product development and find the optimum transport solution, because partially the high transport price was a hindering factor.
